I never thought I’d see this day. I thought we’d get aliens on the White House lawn before Apple ever caved.
I hope it works seamlessly but, more importantly, will the bubbles all be blue once RCS is added? Will we be able to turn off read receipts and typing indicators?
I feel like Apple still isn’t interested in real interoperability. Even if RCS integration solves picture/video and some basic messaging feature compatibility, that won’t be the end of it. Some other feature that gets less attention today will be the next most visible with poor compatibility.
Compatibility issues will continue if EU regulation (or the threat of it) is the only thing driving cooperation. Apple’s marketing-driven platform lock-in is incompatible with platform-agnostic cooperation that society wants, and only they can change that.
Well,. like any company really,… Apple wants to stay competitive and work to ensure their own in-house solutions work better (or have better features).
I think Apple has a pretty good position to stay ahead of this game. They’ve done very well over the past 10 to 20 years fleshing-out the integration (overall) of their entire ecosystem,. to the point where it has a lot of upsides (to people who use it).
If you’re already deep into the Apple ecosystem,… them adding RCS support likely isn’t going to drastically change much for you.
A significant part of Apple’s marketing strategy is:… “Hey,. if you have 1 Apple device (say, an iPhone) and you’re thinking about buying a 2nd Apple device (MacBook, AppleTV, AppleWatch, etc),… they all work seamlessly together”
Those “Ecosystem advantages”… are kind of Apple’s thing. No amount of “forced interoperability” is likely to change that. (IE = any User who is already in Apple Ecosystem… is unlikely to say “Hey… now I can over-ride all the defaults !”
Windows and Android fanboys notice stuff like this. Apple fans generally don’t care.
Nobody cares and you can’t even name one.