Just ahead of Halloween, Apple is set to unveil the M3 chip line, new MacBook Pros and an updated iMac at a “Scary Fast”-themed event. Also: The company prepares a total overhaul of AirPods; prices for TV+ and other Apple services go up; and the TV app is getting a revamp later this year.
if Macbooks are struggling. I just don’t feel at this point processors are the problem. Just got a m2 pro and holy fuck. It’ll be years before this is a problem computer. I just feel Apple should spend more time making the MacBook pro better… Stop the bullshit 8gig and 256g models. THis is not a bash. I love these computers…but m3 doesn’t really feel like a selling point for me at all.
The m1 was so good people don’t have a real incentive to upgrade.
I mean that and the economy so for a slightly faster configuration they most won’t ever see, you can understand why people are not upgrading en masse
There are still lacking features of M2 processors such as AV1 dedicated decoder and real time ray tracing support. Sure normal consumers may not notice but for pro users definitely. Also will improve performance in gaming and help developing 3D/AR/VR software if so.