Couldn’t this be called “proxy marketing”? Basically Apple announces products, influencers market the products. They pass on all the presentation work to numerous influential people. Less work for Apple. Am I crazy?
Big downside in Apple’s marketing strategy is they don’t reach those already interested in their products.
A lot of products don’t really need it, but I’ve never seen a single Apple tv plus ad in Europe and subsequently don’t know anyone besides myself who watches their shows.
Couldn’t this be called “proxy marketing”? Basically Apple announces products, influencers market the products. They pass on all the presentation work to numerous influential people. Less work for Apple. Am I crazy?
Big downside in Apple’s marketing strategy is they don’t reach those already interested in their products.
A lot of products don’t really need it, but I’ve never seen a single Apple tv plus ad in Europe and subsequently don’t know anyone besides myself who watches their shows.