Recently I was planning the colors of my Samsung and I found myself comparing which white color was more real. First I looked for the most realistic white color possible in real life, which would be sulfite foil from my perspective. So I started comparing warm and cool color temperature. I noticed that the warm white color is as if it were mixed with a very faint beige color. The cool white color is cleaner and more closely resembles sulfite foil from my perspective.
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Cool white. I use to work in design involving a lot of color matching and to this day stuff like the Eye Comfort Shield, blue light filters on screen or eyewear, and just warm light in general annoys the shit out of me because it changes all colors, not just white, so drastically.
This is the reason that if you ever go to a studio/shop where they do commercial printing that need color matching, every printed piece is reviewed in a light box with bright neutral white lights and white/gray walls.