My two cents - switched to iPhone after 10 years because of usb C. I believe it’s a game changer. Next gen iPhone will focus on battery improvements but the 15/pro have phenomenal battery already and USB c charges super fast.

After getting used to it while there are things I absolutely hate, it has a few benefits -

• somehow apple is always able to get a way better idle battery

• iPhone / blue chat boxes are definitely a status symbol in society and even people that don’t care will be mildly annoyed subconsciously by small differences in behavior vs txting an android user

• apple integrates a lot of things in a cleaner way. If you set up notifications properly for your use case you can really organize your life at a glance and eliminate unnecessary constant pinging.

• Pay integrating with shop and flight apps is great, I hate having to search for those

• if you use apple messages/email/safari integration a Mac is great (like google and android)

• all the features for the kids like the emojis and video editing capabilities I haven’t really touched yet

• UI is way better than anything else out of the box. Only pixel really compares IMO, everyone else has a lot of bloatware and ugly skins etc. ESPECIALLY SAMSUNG.

For cons -

Google apps look like trash when you have OLED black on everything else

Native apple apps for email/calendar are limited compared to google ones so you have to have both if you want to use the native app, then clean up the notifications.

Android imo has a lot more advanced features and capabilities at the top end (although I think apple is more reliable than most androids for longer 3 years)

Moving from android to android is easy, took me two 12 hour days to move to iPhone.