Basically, the only company on the planet actually making good money on consumer computers is Apple. It’s not that Apple is “overcharging” for RAM and Storage, they just have healthy margins while every other company has unhealthy margins. But, because most other companies have raced to the bottom, Apple looks unreasonable. I’d argue that the other companies can’t offer anything of value to compete with each other, so their only option is to compete on price. Apple doesn’t have to play that game to sell their products because they have plenty of other things that differentiate them so their prices are actually the “normal” prices.
Basically, the only company on the planet actually making good money on consumer computers is Apple. It’s not that Apple is “overcharging” for RAM and Storage, they just have healthy margins while every other company has unhealthy margins. But, because most other companies have raced to the bottom, Apple looks unreasonable. I’d argue that the other companies can’t offer anything of value to compete with each other, so their only option is to compete on price. Apple doesn’t have to play that game to sell their products because they have plenty of other things that differentiate them so their prices are actually the “normal” prices.