• The European consumer organization BEUC has rejected Apple’s claim of producing carbon-neutral Apple Watches, calling it “bogus.”

  • The European Union is proposing to ban the use of the term “carbon neutral” when it relies on offsetting credits.

  • Apple’s claim is based on the use of offsetting credits to balance out the greenhouse gas emissions involved in production.

  • The European consumer organization argues that carbon neutral claims are scientifically inaccurate and mislead consumers.

  • Nonprofit Carbon Market Watch also criticizes Apple’s use of offsetting credits, calling it an “accounting trick.”

  • Apple’s use of timber plantations for offsetting credits has been criticized for offering only a short-term carbon savings.

  • The European Union recently announced plans to ban carbon neutrality claims in marketing materials that rely on offsets.

  • Apple has made significant progress in reducing its carbon footprint, but its claims of carbon neutrality are considered misleading by some.

Source : https://9to5mac.com/2023/10/24/carbon-neutral-apple-watch-claims/

  • GuyFromNowhereUSA@alien.topBEnglish
    1·
    11 months ago

    Ok but buying carbon credits and using timber plantations are both beneficial. Apple was incentivized to do these things to say they are carbon neutral.

    The problem with the EU in this case is that making a modern electronic device that literally doesn’t generate any carbon in any way is impossible. Now they are taking away any incentive to improve carbon emissions.