Just wondering,what AMD would need to do…to at least MATCH nvidias offering in A.I/dlss/Ray tracing tech

  • Jonny_H@alien.topB
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    10 months ago

    Nvidia is nearly 10x the size of AMD, and more focused on GPUs. That’s a lot of R&D, and if they keep outselling AMD 10:1 in GPUs that’s a big amortized development cost advantage.

    That’s a big hill to climb, and (unlike Intel) they don’t seem to be sitting on their thumbs.

    • admalledd@alien.topB
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      10 months ago

      And remember: all of AMD’s R&D is between CPU, semi-custom, GPU, FPGA, memory control, etc. nVidia technically has a decent chunk of non-GPU-specific (tegra/SoC stuff like for the Switch, or high-speed networking interfaces) but still their GPU teams outnumber all of AMD’s R&D by almost 10x alone.

      Intel had a similar scale advantage but they for some reason stagnated for (depending on how you count) 5-10 years which allowed AMD to dig themselves out of their hole. nVidia at least hasn’t been that incompetent, though they have stumbled quite a bit recently on their total inertia.

      • Farnso@alien.topB
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        10 months ago

        Both company’s have nearly the same number of employees. Do you have a source for Nvidia’s RnD teams being so much bigger company wide?

        • YashaAstora@alien.topB
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          10 months ago

          Both company’s have nearly the same number of employees.

          A meaningless statistic when AMD makes CPUs and GPUs and Nvidia almost exclusively only makes GPUs.

    • Prince-of-Ravens@alien.topB
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      10 months ago

      Intel used to be 20 times the size of AMD, and fully focused on CPUs.

      I mean, companies have become lazy in the past. Maybe nvidia will just getting used to selling AI chips for $20k to companies and become lazy on the consumer origented GPU side, etc.

    • Farnso@alien.topB
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      10 months ago

      Nvidia and AMD have nearly the same number of employees. Using market cap as the comparison in this context seems rather silly.

      • Jonny_H@alien.topB
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        10 months ago

        That’s where the focus comes in - AMD have CPUs, FPGAs, networking, consoles etc. all split between “About the same number of engineers”. Nvidia have GPUs, and a bit of Tegra SoCs on the side?

        And having more money means you can pay other people to do stuff, be it contractors (so not in the “employee count”, or other companies like getting first dibs at TSMC. Though it seems Apple are the ones paying for #1 there right now. Nvidia outspend AMD in R&D in total even then. If they wanted to (and not get slapped down by antitrust laws pretty quickly) they could probably sell GPUs at a loss and just starve out AMD - hell people here will likely celebrate that as they’ll get cheaper GPUs from those loss leaders and miss the long-term ramifications.

        And the moat is bigger than just internal engineering - if you’re a gamedev and you can choose a technique that works better on NVidia, or one that works better on AMD, you’ll choose the 90% of your market every time.

        When Microsoft are asking around for things to do in the next generation directX, who do you think they’ll listen to more?

        • AnimeAlt44@alien.topB
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          10 months ago

          networking

          Worth noting that Nvidia’s latest AI push is very dependent on super high end in house networking.

      • Pokey_Seagulls@alien.topB
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        10 months ago

        Looking at the total number of employees without knowing exactly how they’re split across different divisions in the company seems rather silly.

        AMD might have 10% of their total employees working on the GPU side of things, Nvidia might have 30%

        Numbers lie a lot if applied willy-nilly without any context or frame of reference.