I call bullshit on the given reason
Literally only profits. Tim is driven by profits, not innovation. It might catch up with him if relations with China don’t improve.
If it wasn’t about the money then lower the price of the phone so I could buy a charger and be net zero…
Most people they go right in the trash, most Apple customers are loyal to the ecosystem, we have magnetic chargers already and AirPods. Majority of us don’t care so it’s just a waste of money, and bad for environment. Even if it raises price only $2, I’d much rather have the $2. The one thing that does wear out we may use is the cable and they include that.
As with many things, its to cut costs And the environment is their justification for their cutting of costs
Environment. Also money. I dunno why people are still complaining when, much like the headphone jack, the competition are now doing the same
Unnecessary waste and it saves money.
M O N E Y
Profit Margin. Less packaging cost, more units per shipment, fewer cables to manufacture while prices remain the same or increase.
Greed
They can sell you another charger for money. The box is smaller, meaning more phones per pallet, which saves money on shipping and storage. More standardisation, less need for a different country release because of a different power plug.
Cold card cash. You, the ones who pay them and use their products, are not the customer. You are a commodity to be leveraged for their actual customers: the shareholders. They’re not competing with Samsung or Microsoft for your direct dollars, there competing with them (and everyone from Pepsi to Amazon to Home Depot) for shareholder investment, which is driven not just by making money this year just like they did last, but my making MORE money than they did last year, otherwise the investors will move their money somewhere that DOES make them more.
This is the cog dis I have with capitalism. I love having savings and a place where I can keep it that makes me more than a few percentage points of interest, on the other hand, it diffuses and distracts companies from making the best product they can and making you as happy as possible. What should be the end goal is simply a means to the actual end goal, and if they can achieve the same or better actual end goal (it being ROI), by shaving cost or cutting out some quality or additional benefits, after doing thorough analysis to see how many customers they’ll lose and if it’s worth it because in the end they’ll get more investment, they’ll do it.
I cringe when a product I like goes public, because it invariably means I will soon no longer be happy with it.
Realistically do you really need a new pair of headphones and power adapters in every box? Once I got my airpods, I’ve never turned back to the old headphones and never would. For the power cord, I got the USB-C cord with the 15 and have plenty of power bricks laying around from prior purchases. Apple saves money by not providing these things, but at some point it would be excessive and useless for me anyway.
I haven’t used wired headphones with my phone since the iPhone 3GS. So many of the accessories stay in the box
Yea, my first iphone was the X and even that I didn’t use what was in the box. I had to buy that stuff offhand, but the next phone (13 Pro) I already had the lightning cord and airpods.
Power adapters, yeah. I still don’t have many usb c power bricks so I would like to get some more with my devices
I think the annoying part was when they changed the cord to usb c to lightning, while also trying to say well everyone already has the boxes! Everyone had usb a boxes, so plenty of people still had to buy usb c boxes
Yep. I have about a dozen old Apple wall chargers and those awful wired headphones.
Also, if you’re looking for a gift for someone you hate, a brand new pair of those headphones will do it. They’ll know you spent good money to intentionally get them a truly awful experience.
Because shipping new bricks and headphones that most people already have 4 or 5 of is stupid and wasteful. The smaller box allows them to ship more product per container, reducing greenhouse gas emissions.
Just like they said.
Sure, they also save money by not including the accessories.
Big fking deal.
Cost cutting. Business is business.
To save (them) money. You probably didn’t need them anyway. But also, to save money.