Like read a dictionary, do you even know what the word means? Smartphone design has more or less stabilised and unless holographic hard light devices, like the ones we see in movies, are invented, I don’t think there is anything left to be done on the hardware side expect adding gimmicks every now and then.
The average Indian teen watches 10 reviews before buying a phone, it is in our nature to compare specification. However, iPhone paired with its good hardware offers clout, which no other brand can. Samsung/Xiaomi are too common, The old OnePlus is dead, Nothing is too new, The Pixel is almost non-existent to the point having it makes people wonder what phone you have and only tech enthusiasts will recognise it