So photo processing in terms of enhancing elements in the photo is not bad in my opinion. Samsung, on the other hand, adds details to the photo that were not taken. For me personally, this is where the line is crossed between enhancing a photo in the background, optimizing colors and simply faking a photo.

I also used a Samsung for a long time and find the technology behind the photos really interesting. I just find the advertising and not really pointing it out a bit of a shame.