This is the way. Apple does something beneficial to their bottom line but detrimental to users (e.g. removal of features and/or accessories, proprietay cables, agressive anti-right to repair design and practices, etc) under the guise of altruism - Samsung openly mocks them for it - sheeple lean in hard, making Apple the most valuable company that ever existed - Samsung follows suit chasing that juicy dollar.

I see Apple more as a marketing company rather than a tech company as they have built themselves a large base of aggressively fanatical customers that live, breath and preach the curated Apple lifestyle and are happily locked into their walled garden ecosystem. The fact that they sold the irony that “Think different” meant every device is exactly the same is a feat in itself. Apple will continue selling the same ice to these Eskimos, subtracting features/accessories and tightening their foothold whilst increasing the price year on year - and they will keep buying.

Samsung is at least still pioneering cutting edge tech like foldables, but not having the marketing brilliance of Apple is significantly slowing its potential uptake.