Most of these come from the factory with the brightness and saturated turned way up. Torch mode. That makes the picture look real good a brightly lit show room. We bought our first HD set back in 97 - a rear projection 42" Toshiba. The first thing we did was to turn down the brightness and saturation to match our living room lighting. We replaced it a couple of years ago. Not because of burn in or burn out, but because we wanted a bigger screen. We’ve turned down the brightness and saturation on or new LG QLED, and aren’t expecting burn in issues with this new set. Of course, we can’t predict the future.
Most of these come from the factory with the brightness and saturated turned way up. Torch mode. That makes the picture look real good a brightly lit show room. We bought our first HD set back in 97 - a rear projection 42" Toshiba. The first thing we did was to turn down the brightness and saturation to match our living room lighting. We replaced it a couple of years ago. Not because of burn in or burn out, but because we wanted a bigger screen. We’ve turned down the brightness and saturation on or new LG QLED, and aren’t expecting burn in issues with this new set. Of course, we can’t predict the future.