I don’t disagree that 90’s Pre-Steve Return Apple was worse than the Apple of today by an order of magnitude but the point of the post was that it was a long slide into this complacent greed. Apple after Steve’s ousting didn’t immediately decline, as Steve says it was extremely profitable and innovative for years until the aforementioned greed metastasized and nearly killed the company.

“How did you go bankrupt?" Two ways. Gradually, then suddenly.” ― Ernest Hemingway, The Sun Also Rises

“They cared more about their own glory and wealth than they did about what built Apple in the first place – which was making great computers for people to use… They didn’t care about that anymore. They cared about making a lot of money. …They got very greedy… What they should have been doing was making reasonable profits and going for market share, which was what we always tried to do.”