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Cake day: October 28th, 2023

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  • bvsveera@alien.topBtoAppleScary Fast | Post-Event Megathread
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    1 year ago

    Actually kind of surprised Apple put this much effort into such a small announcement.

    They mailed packages to content creators, organised watch parties, switched to a completely different timing, produced all of those Halloween-themed transitions … all for an event that lasted half an hour.

    Weren’t the M2 Pro/Max MacBooks Pro unveiled last year via a press release? There wasn’t that much different here - base MacBook Pro has been integrated into the new Pro format, M3 coming to iMac, and a new colour.

    I suppose they really wanted to emphasise the mesh shaders, ray tracing and other capabilities of M3, even though a lot of that was already covered during the iPhone event.