This is a fantastic achievement for Apple. Please remember this is only representative of the first games of the first wave of these types of apps on Apple platforms. There’s no doubt in the future Apple will optimize software and hardware and game devs will develop with Metal as a target audience.
This article is weird. Apple is really good at software and sometimes really good at design (sometimes they are so full of themselves that you get a mouse you can’t use while charging) Apple is great at hardware Apple is great at customer experience and product support
They have been great at those things for a long while
Apple has been shit at AI forever. Photos are processed in an unpleasant way and Siri is shit and music recommendation algorithm is not Spotify and anything AI good on apple hardware has been 3rd party or an app or cloud based.
Apple is not an AI company and they will lose their lead for this.
Apple should really do this. Apple is too expensive and many young people never try an apple product and convince themselves apple products are bad and unattractive.
If apple can release a MacBook for 500$ (8gb ram and very low storage) they can convince an entire generation that even though apple hardware is great what actually makes a difference is that apple gets software, music, product support and many other things better than Microsoft and google. Apple will make money on services and brand loyalty.
A 13 year old that gets a 500$ MacBook will turn into an 18 year old with a 900-1200$ MacBook Air and at 25 the 1800$ MacBook Pro and at 35+ you’re looking at a really lucrative customer. Get them hooked while they’re young.
Edit: I want to make it very clear that I am mostly talking about the European Union where Apple is a weak player
How is this going to reduce the apple tax?
Apple provides services for that Apple tax. A new competitor with no ability to create APIs and new tools is not going to compete on quality.
I don’t see what changes this will make. I can see the case for game app stores but regular apps? If apps sell more on the Apple App Store devs will gladly pay some Apple tax.
What apps will we get that are not available now? You need to convince the developers to move platforms, not just the users. So what is the benefit of using a different store?