It’s a universal cycle. A big name product/game/movie/whatever gets released and it becomes An Event™. People get excited and want to be part of it because our brains are wired to crave community. We have an experience with the thing and go to seek out others to share and amplify that experience. At that point one of two things happen:

• We find others that had a similar experience, and we we feed off the positive feedback loop until we look silly.
• We find others that have a different experience, and the cognitive dissonance is painful to us, so we lash out at them.

It’s ok to like something. It’s ok to not like something. It’s ok to enjoy just being part of something even if you have no strong feelings about the thing. It’s all normal and valid. Just don’t confuse that dopamine rush for your actual identity, and don’t attack other people who don’t have the same experience.

“What, take the last 4 letters of a previous scandal or hotel and add them onto all future scandals? That can’t be the system.”

“I think it is.”