It gets them views and it also gets them flak from people who are annoyed with it.

Their quest for views doesn’t absolve them from criticism of hyperbolic clickbait titles.

At current market caps TSMC is just over 1/6th the size of Apple

Non issue though because that would never make it past antitrust

The other commenter is talking about heat, but the more fundamental reason the Ultra is not coming to a laptop should be evident from just looking at the size of it.

Web browsing and MS Word users are satiated with an M1 MBA, but anybody who spends a decent amount of time waiting for their computer to do “something” will benefit from their computer doing that “something” faster.

And then from the other approach, anybody who currently needs a high performance desktop or remote compute power of severs to get their work done will benefit from future laptops that are able to do more and more work locally on a convenient laptop.

Of course some tasks continue to eat as much power as you throw at them, and those will continue to run on large servers, but things we currently run on server can and do move to local processes over time.

And that beings us to another angle to desiring more compute power is more power opens up new things that can be done with a computer altogether. As current computers become “fast enough” at existing tasks, new tasks become possible. Generative AI is a field that is opening up more and more with faster hardware and will continue to benefit from faster hardware for the foreseeable future.

If the metric for “fast enough” is a snappy computer for people who browse the web and use word processing, I’d say we hit that point in like 2012 once MacBook Airs came standard with SSDs.

Lead time in chip development and manufacturing is famously long.

You are certainly correct that they are actively developing future generations and are probably quite far along in the nearer term future generations.

I don’t see any reason to believe they are sandbagging chip releases though.