Besides being an amazing streaming box, both perf-wise and overall UX/UI, my favorite feature is easily the TV app’s unified Up Next feature. It allows me to have a single source of things I want to watch (except Netflix because they haven’t opened up their API). I also love being able to easily use my AirPods

Viewing your photos on the big screen, modest games BBC iPlayer to name a few

I got an Apple TV box because of the integration with the apple environment, and how supported it is. It’s also FAST and over powered when you compare it to the android boxes or TV OS experiences. It has a UI and feel to it that is comparable to using your iPhone if you have one.

There are other reasons but 100% not because of having an Apple TV subscription. (Which I at least one free month subscription which I will be cancelling before I have to pay for it.)

Had it a few weeks now and don’t regret it it replaced my Telus TV box on my main TV.

Do you use any streaming services like Netflix, Disney+, etc?

Apple TV makes the most sense if you’re already in the ecosystem (even without subscribing to Apple TV+)

1. Facetime on the TV is a game changer for me

2. Airpods Pro 2 work seamlessly without disturbing others at home

3. Everything feels buttery smooth

4. Casual gaming with a PS controller (if you don’t own a console)

5. Siri on remote which is MUCH smarter than siri on the iPhone and Watch

I feel consider all these reasons to be worthy of the price that it comes for. But it differs person to person.

As someone who came from using a Shield I can honestly say that Apple TV 4K is the best around.

Apps start much faster, no lag, no glitches. I primarily use youtube, plex, youtube kids, spotify, sling, and netflix.

Don’t get me wrong, the Shield was awesome at the time and way better than any of the “stick” streamers, but the Apple TV 4K is a whole new level. Even the small details like their screensaver make it all feel very polished.

Also note that you don’t need an AppleTV to get an AppleTV+ subscription. The AppleTV+ app is available on most streaming platforms (Roku, Fire, etc.).

Personally, though, I endorse the AppleTV as a great device. I’ve had my 4k version for several years, and it shows no sign of obsolescence and outperforms my FireTV Max and the WebOS platform on my LG C2. It’s smoother, faster, more stable, and utilizes all the features — UHD, Atmos, etc. — available on each service. (Exception: there are some X-ray/bonus features on certain Prime shows only viewable on a FireTV.) You can count on getting the best available picture and audio quality from each service on an AppleTV, IMO.

Having your photos displayed on your TV is an excellent feature. And now with Facetime which is amazing

With the right HDMI cable the AppleTV 4K has superior audio and video than what my TV can dish out with its downloaded apps.

I like it. Remote is great, apps are fine. Wish they’d have a better ui background. Strangely the picture and video seemed to improve for me? I run through a receiver so no idea if it was cables or settings but love it!

Apple TV boxes are great for streaming Netflix, Disney +, HBO Max/Max, as well as your cable package (you can often save a lot on rental of TV boxes with an Apple TV box.

Yes, it’s an excellent streaming box.

Apple tv is the best streaming box by far. I kind of settled on firetv cube with Kodi, but after trying Apple tv and Infuse, there really is no competition. Shit just works

Plex

It does what any other streaming device does but has in most people’s opinion by far the best GUI — clutter and as free. It’s not spying on your viewing habits.

It’s far more powerful than the others so it’s fast and slick and should update and run new versions of OS and apps for years.

It integrates seamlessly into the apple ecosystem - connect AirPods, podcasts, music etc.

It costs 4x as much as many other streamers.

Also have you checked out Apple TV+? There’s some great stuff there.