Yup, this is just a super pro-consumer move.

• discount existing products
• add new products with improved features
  • not just a few new features… address just about every pain point anyone has at least partially
• don’t hike up prices
• continue supporting old hardware long-term
  • VRR and HDR support
  • maintain same APU to entice devs to keep optimizing for it

Like bro, what more could you possibly want from a company?