This may open up a lot of inhouse development in places. Before, you had to have these limited developer licenses and bless devices to be able to install beta apps and a lot of places did this for internal only apps. That’s revenue to Apple just on the developer license and doing nothing else besides a webpage being maintained to hold all these profiles and stuff. And you were limited to the amount of devices you could use the beta software on.

But, now, at least in the UK, you could see that cumbersome step removed and that means it may be worthwhile. Suddenly using an iPad for an internal only tool on a large scale is a possibility.