Android user here. This is a bit of a lost cause for Android simply due to how it works. Apple has built it’s presence in the NA as a premium walled garden of a society. If you don’t have apple, you aren’t cool. Apple products are expensive and only really work well with other apple products. Android is open source and pretty much anyone can make an Android device. Because of this, a large share of Android phones are cheap budget phones that don’t give the brand a good image. It isn’t seen as premium. It’s alarming how many people still think the back of my phone will come off if I drop it or that Androids still take grainy pictures and videos.
Another pain point is presentation. The largest Android presence in the NA is arguably Samsung and they have the largest reputation of selling budget laggy phones despite selling arguably the most robust feature-rich phones in the market with the premium S-Series. Not to mention One UI pales in comparison to IOS UI in terms of fluidity. An old iPhone will feel as fast as a new Samsung.
Another pain point is presentation. The largest Android presence in the NA is arguably Samsung and they have the largest reputation for selling budget laggy phones despite selling arguably the most robust feature-rich phones in the market with the premium S-Series. Not to mention One UI pales in comparison to IOS UI in terms of fluidity. An old iPhone will feel as fast as a new Samsung.do as much but does what you need exceptionally well.
Another option is a rebrand to refresh their presence but idk if the NA is that important for them to make a big change like that. Android has an admittedly “nerdy” aura around the brand.
Edit: Forgot the most important part. IMessage. It is known that many teens would consider switching if IMessage was available on Android (can’t find the report but… trust me). If Google can success into forcing IMessage to be interoperable, we could see some big shifts and the competition we need to innovate.
Android user here. This is a bit of a lost cause for Android simply due to how it works. Apple has built it’s presence in the NA as a premium walled garden of a society. If you don’t have apple, you aren’t cool. Apple products are expensive and only really work well with other apple products. Android is open source and pretty much anyone can make an Android device. Because of this, a large share of Android phones are cheap budget phones that don’t give the brand a good image. It isn’t seen as premium. It’s alarming how many people still think the back of my phone will come off if I drop it or that Androids still take grainy pictures and videos.
Another pain point is presentation. The largest Android presence in the NA is arguably Samsung and they have the largest reputation of selling budget laggy phones despite selling arguably the most robust feature-rich phones in the market with the premium S-Series. Not to mention One UI pales in comparison to IOS UI in terms of fluidity. An old iPhone will feel as fast as a new Samsung.
Another pain point is presentation. The largest Android presence in the NA is arguably Samsung and they have the largest reputation for selling budget laggy phones despite selling arguably the most robust feature-rich phones in the market with the premium S-Series. Not to mention One UI pales in comparison to IOS UI in terms of fluidity. An old iPhone will feel as fast as a new Samsung.do as much but does what you need exceptionally well.
Another option is a rebrand to refresh their presence but idk if the NA is that important for them to make a big change like that. Android has an admittedly “nerdy” aura around the brand.
Edit: Forgot the most important part. IMessage. It is known that many teens would consider switching if IMessage was available on Android (can’t find the report but… trust me). If Google can success into forcing IMessage to be interoperable, we could see some big shifts and the competition we need to innovate.