Because their new branding begins with their new architecture, Meteor Lake. Which is out for laptops this year and desktops as Arrow Lake next year. Laptops always get first priority as they are the highest volume parts.

“These plans are not optimized for Intel and while may be better than the standard Windows plans, they are not even remotely the best.
Especially when used with 12th & 13th Gen with E-Cores.
But same goes for the standard Windows plans, they are terrible and not properly configured for the P-Cores.”

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What does this mean, is someone else making better plans?