Since day one, Android has focussed on the bottom end of the market as they tried to compete with Apple. Apple targets the premium end of the market.

Even among inexpensive options, once a brand is known for being cheap, a lot of people don’t want to associate with it. This is how Target kicked Kmart’s ass. Both were discount retail, but Target presented their stores as being affordable luxury whereas Kmart was cheap. Saying you got something at Target was cool. Saying you got something at Kmart would have been embarrassing.

Apple isn’t like Target though. Apple is like Nordstrom or Saks. Android is Kmart.