If you care most about Camera, go for S23 Ultra. Has a higher resolution display too.

If you want a compact phone that is a good all rounder, with all day-ish battery, go for the S23.

If you want the same charging speed as the S23 Ultra, but don’t mind missing on 100x zoom and 1440p display, get the 23 Plus. Lasts longer battery wise than the S23 Ultra.

For me I got the S23 Plus, because the Ultra was way to big for me and the 100x zoom is quite a gimmick, only thing I would’ve liked is 1440p and ability for screen to go to 1Hz like in the Ultra, instead of 24Hz.

I’d wait it out, I got the S23+ for £543, that’s with 256GB. Got it during the 11.11 deal

Got used to it because after all the wired earphones I buy, I’ve never been wowed by any of them. Switched to Bluetooth earbuds even though my phone still has a headphone jack and loved it. Moving on to a new phone with no jack limits my options, but then again, I prefer the hassle free nature of Bluetooth earbuds

Don’t get the S23 please. You will regret it due to the bad battery + bad thermals in the device. Samsung got generations like the 22 where it’s better to skip.

Known some people who would buy the bad generations of Samsung and hate Samsung for it, expecting all the other devices to be that bad too. It’s not, you just got a bad generation.

Personally held out getting the S21 and the S22, to get the S23. Also don’t get the S23 FE, if you really want you can, but it’s no better than your current iPhone 12. It’s closer to a A54 Upgraded

Get a screen protector lol, dropped mine often and the protector has been taking all of the damages. Can just take it out, replace, and the original screen remain unscathed.