Listen as someone who makes content on YouTube and watches it I understand why ads are there but they’ve gone too far. Literally three ads for a two minute video and then I don’t even watch more than 30 seconds of that video and I go to another video ad there’s another ad to beginning. Here’s what I’m prepared to do when Firefox eventually fails and it will because Google won’t take this lying down I think they’re going to make an app that you have to use or a program you have to download as opposed to being browser based so they have complete control. if that or something else Firefox is unusable here’s what I’m prepared to do. First step is I’m literally prepared to make a playlist of videos and simply download them all and watch them when I’m ready. Literally just downloaded and watched on my own like one what did DVR content for cable box. No engagement no thumbs up no thumbs down no sharing no engagement no comments nothing. Google you could’ve left it the way it was with maybe at most 10% of your audience using ad blockers but now because of your own hubris and how obtuse you are to who your user is… as far as I’m concerned at this point they deserve everything they get. And before you say oh no content creators won’t make money - sponsored Block sponsored segments product placement etc. etc. they will be fine.

Get your James Horner ready!