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Joined 1 year ago
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Cake day: October 25th, 2023

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  • A welcome article, but one that raises more questions than answers.

    In 2019, Federighi adopted a policy that his division calls The Pact: “We will never knowingly allow regressions in the build. And when we find them, we will fix them quickly.”

    In other words, if the company finds that the addition of a new feature breaks something else in the software — a regression — that bug needs to be immediately fixed. It seems clear that Apple had struggled to follow this guidance with development of iOS 18, macOS 15 and watchOS 11, necessitating the pause.

    This ‘no-regression’ policy was introduced in 2019 (round the time of macOS Mojave). Subsequently, we’ve had 4 years of releases where reliability (IMO) has been declining each year. According to this report, Apple has taken special measures to halt development (for 1 wk) for iOS 18, macOS 15 and watchOS 11 to wheedle out the quality issues. I don’t know whether to jump for joy or weep. I mean, Federighi didn’t introduce these measures for macOS 11, 12, 13 or 14, so does that mean he finds their quality acceptable? If so, exactly how bad is the upcoming macOS 15?

    What does it say about Apple’s tight development cycle that they’ll only allow 1 extra week in their timeline to fix bugs?


  • It’s obvious how this brainchild originated. A certain CEO (who’s not famed for his imagination) was engaged in his favourite activity – doodling, applying decorative ornaments to his surname when, wondering how to make his mark on the world, at last it came to him – a groundbreaking idea – “Cook! That’s it. Food.”

    “But sir –”

    “No ‘buts’ Zack. Shareholders’ll love it. Now, hop to it.”

    “But sir –”

    [CEO adopts lotus position and pray hands.]



  • The problem isn’t Apple being greedy, they are a profit making company……that’s what they are supposed to do.

    Sorry, I have to object to that defence. It’s absurd nonsense in the highest degree. Many companies are commercial. Banks are commercial entities, but what separates them from those lenders that charge 1000% (e.g. loan sharks) is a level of unscrupulousness that is beyond the pale. Just as companies extorting their customers is beyond the pale. Being a commercial company does not justify rampant rapaciousness.




  • Apple argues that its opposition to 3rd party App Stores is that with only one App Store offering approved-only apps, it better serves customer’s needs because Apple can oversee security and quality control. That sounds altruistic enough, but if that were genuinely true, Apple could minimise their fees to only cover these costs and no more. Instead, Apple takes a whopping 30% bite of not just the initial app purchase price, but every purchase made in the app. Apple are learning the hard way that the EU Commissioners weren’t born yesterday.



  • “The division represents about 10% of annual sales, making it bigger than the iPad and around the same size as Apple’s wearables lineup.”

    And yet the most meaningful updates to macOS since Mojave have been macOS Tinsel (BigSur), macOS Confetti (Monterey), and macOS Glitz (Ventura) and the latest macOS Glam (Sonoma).

    Having M3 chips powering macOS is like having Formula 1 car with 1000 horse power that’s limited to 30mph, a fixed 45 degree turning angle, tied to a trailer, and control switches that no longer do what you expect.

    What a waste.



  • Does Apple really expect to convert all those buyers in the ultra-light laptop sector into Mac customers purely down on the performance-efficiency of Apple Silicon? Again, I’d think there was more to play for by making smaller iPhones. (It’s all revenue. One thing we’ve learned about Tim Cook is that it’s not important care where the money comes from, so long as it gushes into Apple’s coffers.)


  • Why is Apple releasing a laptop in every conceivable segment? Are they trying to out-do Samsung by releasing a device of every permutation? I don’t follow the logic. They stop producing the iPhone 13 mini in spite of its respectable sales because figures didn’t match its flagship iPhone models. Yet, they look to produce another 12-inch Macbook which they only recently discontinued for poor sales. 🤌🏼