I believe you may think of social media wrong. The best social media is an independent function that you do - that then you’d like to share.

This is why most social medias have failed. They try to get “big” first - and there no reason for someone to use it for its stand alone function.

A concert, can be a stand alone function if you ever were the only one there. But a concert is much better when everyone is together.

I believe Apple understands this, and I can see a potential future where it creates something really neat that people want to share - and the social network gets built off of that