It's been four years since AMD launched RDNA, the successor to the venerable GCN graphics architecture. We take a look through the tech and numbers to see...
Per MLID’s recent podcast, AMD is actually ‘proud’ of their GPU division. They’re punching well above their weight, considering their R&D budget is (probably) not even a quarter of Nvidia’s.
Compared to AMD, Intel blew their budget on XeSS features no one asked for when their customers can just be using FSR, launched their top card first instead of their budget cards to have future Intel cards be associated with negative branding, and burned bridges with AIBs by not launching on time. That on top of losing $3.5 billion in value in the AXG group.
Intel should have launched their Arc 3 and mobile GPU cards their first year and after optimizing their drivers, start claiming their performance claims against an RTX 3070 when their transistor density is already exceeding a 6950XT with their A750 card.
Why in the world would Intel’s plan for upscaling to be “nothing, let AMD take the lead”.
The cost of entering this market was well known. “We lost money spending years developing a GPU generation” was a surprise to noone.
Arc’s primary goal is to deliver great iGPU performance in the mobile market, which has a 2x TAM vs desktop dGPU.
Compared to AMD, Intel blew their budget on XeSS features no one asked for when their customers can just be using FSR, launched their top card first instead of their budget cards to have future Intel cards be associated with negative branding, and burned bridges with AIBs by not launching on time. That on top of losing $3.5 billion in value in the AXG group.
Intel should have launched their Arc 3 and mobile GPU cards their first year and after optimizing their drivers, start claiming their performance claims against an RTX 3070 when their transistor density is already exceeding a 6950XT with their A750 card.
Why in the world would Intel’s plan for upscaling to be “nothing, let AMD take the lead”. The cost of entering this market was well known. “We lost money spending years developing a GPU generation” was a surprise to noone.
Arc’s primary goal is to deliver great iGPU performance in the mobile market, which has a 2x TAM vs desktop dGPU.