Is it better than Control? That created a lot op hype at the time, but for me it was… fine, I guess? Not bad, but didn’t exactly blow me away.

El commandante has been bulking up.

So first of all, before the downvotes start, let me just say that I don’t really agree with this opinion article. That being said, it certainly highlights that Nvidia is very successful in projecting the image that it is advancing graphics technology into the future, while AMD is sort of hobbling along, unable to keep up.

Personally, I don’t care all that much about raytracing. Mostly because I play mostly games where raytracing isn’t even a thing, but even in the games that I play that have raytracting I am still not that awed by it. Just adding this so people don’t think that I share the author’s mindset.

I’m also not convinced that AMD’s relatively low market share is all because of it not being able to keep up. The last year AMD has made some seriously odd choices where they set the initial price for some of their GPU’s way too high, only to lower them to a more acceptable level a few months later. It seems that they just can’t help from shooting themselves in the foot. If they really wanted market share, they could have done things a lot better with the line-up that they have.

That being said, the kind of discourse like in this article probably isn’t what AMD would like to see. So the question is, is there anything AMD can do about this? Or do you think AMD should just ignore it? It definitely seems like Nvidia is winning the PR fight in the mainstream tech media.